Under the slogan “From Idea to Digital Dominance,” the 13th BIZIT Conference was held on November 4–5, 2026, at Hotel M in Belgrade. This year’s event brought together more than 600 participants, including IT professionals, company representatives, business leaders, entrepreneurs, students, and everyone interested in the development of modern technologies and their application in business.
Over the course of two days, BIZIT once again served as a meeting point for knowledge, experience, and ideas, sparking discussions about technologies that are already transforming the way we work, communicate, and grow our businesses. Key topics included artificial intelligence, business software, healthcare digitalization, cloud infrastructure, data centers, and cybersecurity, as well as one central question: how can technological innovations be turned into tangible business value and a competitive advantage?
Our Director, Miloš Bošnjak, delivered a presentation entitled “Robots or Humans – Who Will Go Crazy First, 10 Years Later?” In his presentation, he revisited the technological topics that were in the spotlight a decade ago: cloud computing, Big Data, mobility, social media, as well as the increasingly superficial approach to acquiring knowledge. By comparing the expectations and warnings of that time with today’s reality, he highlighted how many of those predictions had come true and how these technologies had since become an integral part of modern business and everyday life.
Artificial intelligence now lies at the heart of today’s technological transformation, representing, in a way, the culmination of previous technological trends. Particular attention was given to the concept of the “Digital Self” and the question of how much of our data, thought processes, opinions, and decisions we are gradually handing over to digital systems. The presentation also raised important questions about the quality of the data used to train AI, the reliability of its outputs, the influence of major technology companies, and our ability to preserve critical thinking and independent decision-making.
The key message of the presentation was that more advanced tools cannot replace genuine knowledge. Artificial intelligence can quickly generate convincing analyses and professionally presented results, but without the appropriate expertise, it becomes increasingly difficult to identify errors and critically assess the quality of the answers we receive. Therefore, despite the rapid development of AI, individuals and organizations who continue to cultivate knowledge, experience, and critical thinking will have the advantage, using technology as a powerful tool rather than a substitute for their own judgment.
The concluding message remained true to the idea expressed ten years ago: technology should contribute to human development and humanization, not to the “robotization” of humanity.
At our booth, visitors had the opportunity to meet us in person, learn more about our products and services, exchange ideas about potential future collaborations, or simply stop by and enjoy a friendly conversation.
We were delighted to be part of BIZIT once again this year. We believe that events like this provide valuable opportunities to exchange experiences, build connections, and establish new business relationships. We look forward to continuing our tradition of participating in the BIZIT Conference next year!
